Hi, I’m Avivit Fisher.

I’m a marketing strategist, a coach, and founder in the middle of a strategic pivot.

I’m also the founder and owner of REdD Strategy, the creator of REdD Academy, and the writer behind Therapy Business Brief newsletter.

After years of helping therapists and service providers grow their practices through brand clarity, smart funnels, and marketing systems, I’m now rethinking what’s next for my business and myself.

This space is where I share what I’m learning in real time:

• Honest reflections on the process of pivoting

• Strategic breakdowns of what’s working (and what’s not)

• Observations about marketing, service businesses, and personal transformation

Some posts are short, others go deep. Some days I’ll include a quick audio note or podcast episode. All of it is written with the intention to be useful albeit being messy sometimes.

If you’re in the middle of a pivot yourself, you might find something here that makes you feel seen, challenged, or inspired.

Thanks for reading.

Avivit