Hi, I’m Avivit Fisher.

I’m a GTM and growth strategist for provider-led healthcare businesses.

I help clinically strong healthcare organizations become the obvious choice by turning clinical value into a clear reason patients choose them.

I founded REdD Strategy, where I’ve spent more than a decade helping healthcare businesses translate expertise into demand. My work began in behavioral health and has expanded into provider-led healthcare, where I focus on positioning, patient choice, commercialization, and go-to-market strategy.

Here I write about what I’m learning at the intersection of healthcare, commercial strategy, patient behavior, and market positioning.